Sneaks Up

Sneaks Up is a brand of Unal Group, one of the leading sports retail companies in Turkey operating in retail, real estate, and food sectors. Unal Group, established in 1989, diversified its activities with new investments in 1995 and expanded into the ready-to-wear sector in 2008. Operating under the principle of "investment in sports and athletes," Unal Group started its first Nike NSP store at Maltepe Park Shopping Mall.

Who is Sneaks Up?
Unal Group made a significant investment in the sports retail sector by opening its first Sneaks Up store in Istanbul in December 2014 and became the strategic partner of Nike Turkey in 2015. By focusing on customer-centric culture with the motto "A happy athlete equals a happy consumer," the Group became Nike NSP best partner in 2016 through its commitment to digital transformation and providing superior brand experiences to consumers.

In 2018, Sneaks Up renewed its brand identity and took its first step towards becoming a national brand by opening a store in Izmir in 2019. As of 2021, both its stores in Istanbul and Anatolia and its online channels continue to grow by offering new experiences in sneakers and street culture to consumers.

Concept
Sneaks Up Identity
We derived our name from our love for sneakers. Drawing inspiration from the dynamic structure of basketball and street culture embedded in our DNA, we broke free from traditional and dull retail rules without fearing innovation, exploration, or experimentation. We aim to provide unique, sincere, and consistent experiences that inspire creative individuals who are unafraid to be themselves; bold and open to innovation in various aspects of culture, art, and life.

At SneaksUp.com and our stores, we curate experiences that inspire Sneaks Up enthusiasts with areas designed to provide consumer experiences that align with our concept, innovative product launches, DJ performances, customization opportunities, dance and basketball workshops.

Collections
Under the Collections
We unite iconic sneakers, apparel, and accessory products from various brands with sneaker enthusiasts who closely follow sports and street fashion trends while reflecting their personalities through style.

• You can find exclusive collections from many brands such as Nike, Jordan, adidas, Puma, Vans, Champion, Les Benjamins, Dickies, The North Face, Timberland, New Balance, Converse, New Era, Eastpak, UGG, and Birkenstock at Sneaksup.com and our stores.